Microsoft's game changer?
Michael Wagstaff • 20 January 2022
Acquisition of Activision Blizzard will see Microsoft as the third largest game maker
News that Microsoft is set to acquire Activision Blizzard for $70bn could have a huge impact on the home consoles market. The deal would make Microsoft the world's number 3 gaming company and could mean that a large number of games become exclusive to Microsoft's Xbox console.
Our recent analysis of thousands of user reviews shows that exclusivity of games is a major differentiator between the Xbox and the PS5 and Playstation wins this hands down, as our graphic shows.
We used text analytics to identify the important features for users of each console and measured their performance using sentiment analysis.
The PS5 has a 55 percentage point advantage on positive sentiment in relation to exclusivity of its games. If the acquisition goes through, the Xbox could turn that right around and then some.
It could be a real game changer.
They'll have to improve the controller first though!
You can read up on how we used text analytics to assess each games console by clicking
here.
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