Cost effective insight

With research budgets coming under pressure, the need for value for money insight is greater than ever. In these three articles we discuss how to maximise the insight from your research spend.

In the first article we show how your own and publicly available data sets can be analysed to provide purchase funnel type metrics.

The second article is about how to reduce research spend without compromising the insight you need. One of our suggestions is to ditch the brand tracker or at the very least strip it back to its core.

In the final article, we detail what a core set of questions for a stripped back brand tracker should cover.

Taken together, this series of articles will help you maximise insight while achieving much better value for money.

Feel free to contact us to discuss any of the points raised in these articles.

Click on the article to read it.