How Did They Do That?

Transferable learning from brands that broke through....And one that got it wrong!

Why do some businesses really take off despite the odds being stacked against them?

In this series of articles we put the spotlight on companies and organisations who have broken through the hegemony to answer the question 'How did they do that'.

Each video well-known brand and identify the things it did to become successful. All in less than two minutes.

It will identify transferable lessons and highlight how research, insight and data analysis can help apply the lessons and strengthen business success.

There's also a video about how Kodak got it spectacularly wrong despite inventing the digital camera.