Growing the charity brand
Michael Wagstaff • 17 February 2021
Using brand assets to stand out
These are tough times for charities. Public donations are down and many fundraising events have been cancelled. The sector is predicted to have lost £12bn in income in 2020.
Standing out from other charities by building mental availability and ensuring maximum physical availability online and offline has never been more important. It is the key to growth for charities large and small.
In this publication we discuss how the look, tone and feel of brand assets, such as logos, colours, taglines and images, can drive mental availability. We also discuss having an online presence, acquiring and retaining supporters and the role of marcomms in helping charities grow.
You can view the publication online below or you can download it by clicking here.
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