Driving Home for Christmas

The huge volume of data available through consumer comments, reviews and surveys can make cutting through the noise difficult. In this article we discuss how text analytics combined with human expertise can uncover the insight.

Market research agencies are going all in on AI based models to generate next level consumer insight. But are these just more illusion than substance?

With the online survey already on the ropes due to poor quality, has data science finished it off?

Research agencies are pinning their futures on AI. Are they right to do so or are we missing trick by ditching the human?

Online surveys suffer from fake, ill considered and unrepresentative responses. What can be done to improve their reliability? Triangulation is the key.

With so many agency panels riddled with fake respondents resulting in poor quality data, are we witnessing the end of the online survey?

With the January transfer window closed, we run our predictive model to work out the probabilities of where each team will finish in the final Premier League table.

In this latest article in our series on the power of text analytics we look at how sentiment analysis can be used to really understand what customers think about product offerings.

The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.